Breath Seri Poster by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2020

Breath Seri Poster

by Na An

Client: Luxun Academy Of Fine Arts

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #103564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Breath Seri Poster

Nafeh adolah sabuah seri poster nan diciptokan untuak mandorong kasadaran kasehatan masyarakaik salamo pandemi COVID-19. Poster-poster ko manggunokan bantuak positif jo negatif, manggabuangkan profil sisi wajah jo tapi masker. Garih luar nan disamokan ko manunjuakkan hubuangan simbiosis antaro banafeh jo palinduangan. Elemen tambahan sarupo langik, kota, jantuang, sarato detak jantuang mampaluaeh tema ko manjadi tantang kabasamoan jo persatuan masyarakaik. Grafis ko digambar jo tangan sarato disiapkan jo parangkek lunak penyuntiangan gambar. Satiok poster ba ukuran 700 kali 1000 milimeter.

The Recognition

About the A' Design Award Gangsa

Breath Seri Poster adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Breath Seri Poster dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Breath Seri Poster mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensions & Packaging: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Tags: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Production Technology: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Design Challenge: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Research: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiration: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Project Duration: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Operation Flow: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.