Use What Moves You Kampanye Lua Ruangan by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Periklanan Competition Category.
BasiPeriklanan· 2020
Use What Moves You Kampanye Lua Ruangan
by Pancho Gonzalez and Cristian Chavez
Client: Inbrax
A' Design Award Basi Winner in Periklanan Category
Verified Award Winner
Verify Award Status for #103847The Design
About Use What Moves You Kampanye Lua Ruangan
Rancangan ko, manggunoan tigo situasi kasaharian urang nan manggunoan subway untuak kagiatan rutin, manyampaikan bagaimano urang biasonyo manggunoan produk nan dapek dibalei di toko oleh-oleh subway. Rancangan ko mangajak untuak manggunoan produk metro (kaos, gelas, botol, mainan, jo lain-lain) saban hari, manggunakanyo pado wakatu apo pun dalam sahari dan dalam situasi apo pun. Contohnyo, dalam salah satu rancangan nan ditampilkan, tampak saurang parampouan nan malabiahan kaos subway di sabua lapangan, sangaik tanang jo bungah. Rancangan ko mancubo mangajak urang nan maliaknyo untuak mamasuakan produk subway sabagai mode nan baru.
The Recognition
About the A' Design Award Basi
Use What Moves You Kampanye Lua Ruangan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Use What Moves You Kampanye Lua Ruangan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Use What Moves You Kampanye Lua Ruangan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
- Dimensions & Packaging
- OOH inside the subway.
- Production Technology
- Photography, Illustrator & Photoshop
- Inspiration
- Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
- Team Members
- Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González
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