Pride Shrike Rancangan Maskot dek Meng Chih Chiang

Pride Shrike Rancangan Maskot dek Meng Chih Chiang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2021

Pride Shrike Rancangan Maskot

dek Meng Chih Chiang

Klien: Pingtung County Government

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

15,498

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #106074

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Pride Shrike Rancangan Maskot

Pride Shrike adolah maskot nan dirancang untuak acara olahraga sikola manangah tingkek nasional nan diadokan di Pingtung, Taiwan. Maskot iko didasarkan ka burung shrike coklat, burung resmi Kabupaten Pingtung, nan dipiliah untuak manggantian figur monyet nan lah lamo dikaitkan jo kota tu. Ahli burung (ornithologist) lah diajak barundiang supayo topeng mato hitam, badan bagian ateh nan kamerahan, sarato ujuang ikua nan putiah bisa ditampilkan sacaro akurat. Maskot iko digambakan dalam bantuak grafis maupun tigo dimensi, sarato disasuaikan manjadi stiker animasi untuak aplikasi pasan nan banyak dipakai urang. Tujuan dari rancangan iko adolah untuak mampromosikan olahraga sarato daerah nan manjadi tuan rumah.

Pangakuan

Tantang A' Design Award Gangsa

Pride Shrike Rancangan Maskot adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pride Shrike Rancangan Maskot dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pride Shrike Rancangan Maskot mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Dimensi & Kemasan: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Tag: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Teknologi Produksi: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Tantangan Desain: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Penelitian: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspirasi: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Durasi Proyek: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Alua Operasi: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Anggota Tim: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Kredit Gambar: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang