Mi Transformers Optimus Prime Packaging Fungsi Utama: Kamasan Mainan Balok Bangunan by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2021
Mi Transformers Optimus Prime Packaging Fungsi Utama: Kamasan Mainan Balok Bangunan
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Basi Winner in Kamasan Category
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- Verified Award Winner
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The Design
About Mi Transformers Optimus Prime Packaging Fungsi Utama: Kamasan Mainan Balok Bangunan
Teks Buku: Kamasan Mi Transformers Optimus Prime adolah kamasan kertas nan dirancang untuak mainan balok bangunan. Bagian muko kotak manunjuakkan produk nan lah tarapasang, sahinggo bantuak sarato bagian nan bisa digerakkan jaleh bagi pambali. Gaya minimalis sarato skema warna nan dipakai mancerminkan karakter mainan tu. Fungsi paragaan sarato pambungkusan disatukan dalam ciek struktur. Panutuik bagian ateh dibukak untuak manampakkan lapisan-lapisan kantong nan barisi balok. Kotak bagian bawah dibukak ka duo sisi sarato mambantuak kotak simpanan nan tapisah. Bagian-bagian bisa disusun manuruik jinihnyo, sarato kotak tu bisa dipakai baliak untuak kaparluan panyimpanan sahari-hari.
The Recognition
About the A' Design Award Basi
Mi Transformers Optimus Prime Packaging Fungsi Utama: Kamasan Mainan Balok Bangunan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Mi Transformers Optimus Prime Packaging Fungsi Utama: Kamasan Mainan Balok Bangunan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Mi Transformers Optimus Prime Packaging Fungsi Utama: Kamasan Mainan Balok Bangunan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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