Birds and Coffee Pakaging by Kristina Pacesaite

Birds and Coffee Pakaging by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2021

Birds and Coffee Pakaging

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Perak Winner in Kamasan Category

23,535

Verified Award Winner

Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Pakaging

Satiok produk alah salaiaknyo mandapek pakaging nan cocok. Dengan mangambangkan pakaging ko, desainer mambantu sabuah parusahaan panggongang kopi nan sukses untuak manjangkau urang baru nan manghargoi kualitas premium kopi jo paduli jo asalnyo. Dengan mambarian tampilan baru pado pakaging, desainer bacubo untuak maningkakan nilai kopi buatan tangan nan datang dari hampia satiok banuwa. Kaputusan untuak manggunoan ilustrasi buruang dari satiok nagari badasarkan sipek elegannya jo juo raso karajo tangan nan diberikannya ka produk akhia. Kareh kraft jo warna coklat tuo nan dalam dari ilustrasi juo mamiliki tujuan nan samo.

The Recognition

About the A' Design Award Perak

Birds and Coffee Pakaging adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Birds and Coffee Pakaging dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Birds and Coffee Pakaging adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite