The Mask That Ate The Virus Masker Pambunuah Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.
PerakKamasan· 2021
The Mask That Ate The Virus Masker Pambunuah Virus
by Birger Linke
Client: Birger Linke Design
A' Design Award Perak Winner in Kamasan Category
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- Verified Award Winner
- Verify Award Status for #107497
The Design
About The Mask That Ate The Virus Masker Pambunuah Virus
Parusahaan bioteknologi Swiss Livinguard mangambangan bahan tekstil untuak masker nan bisa dipakai baulang nan manonaktifan sarato mambunuah bakteri, jamua, jo virus (tamasuak Covid 19) sakotiko basantuah. Ide ko diwujuikan dalam kamasannyo: masker ko datang dalam bungkuih nan steril. Sabuah jalur plastik nan talampia mambuek animasi – kutiko digisia ka ateh jo ka bawah – sabuah gambar virus nan sadang dimakan salamo prosesnyo, mananamkan sadikik humor nan sabana paralu di ari-ari nan susah. Untuak mahindaran tatuka masker antaro anggota kaluarga, sahinggo kontaminasi silang, klip panyasuaian nan bawarno babeda datang dalam sarung nan tapisah untuak manyasuaian satiok masker.
The Recognition
About the A' Design Award Perak
The Mask That Ate The Virus Masker Pambunuah Virus adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. The Mask That Ate The Virus Masker Pambunuah Virus dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. The Mask That Ate The Virus Masker Pambunuah Virus adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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