Basi Grafik · 2021
SciFest Los Angeles Sistem Identitas Festival
- A' Design Award Basi 2021 in Grafik
- CLIENT: Art Center College of Design
- Estimated Number of Design Views: 9,444
- Verification code B9D3A38736 · Verify this award
Colors
About SciFest Los Angeles Sistem Identitas Festival
SciFest Los Angeles adolah sistem identitas festival nan dibuek untuak festival film salapan hari nan bersifat hipotetis, khusus untuak film-film fiksi ilmiah. Program iko mangumpuakan film-film fiksi ilmiah klasik dari tahun 1970 hinggo 2017, mancakuik sub-genre sarupo aksi, animasi, jo misteri. Sabuah jenis huruf dimensional, nan diilhami dek adegan-adegan ampek dimensi, jadi bahaso visual utamo dalam sadonyo aplikasi. Poster-posternyo bakarajo jo teknologi realitas tambahan (augmented reality), sahinggo panonton bisa manjelajahi kadalaman visualnyo. Sadangkan antarmuko aplikasi jo website manggunoan grafis tigo dimensi nan bagerak (kinetik).
About the A' Design Award Basi
SciFest Los Angeles Sistem Identitas Festival adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. SciFest Los Angeles Sistem Identitas Festival dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. SciFest Los Angeles Sistem Identitas Festival dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
