Huidao Fungsi Utamo: Kamasan Bumbu Masak by Gaowei Xin

Huidao Fungsi Utamo: Kamasan Bumbu Masak by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2021

Huidao Fungsi Utamo: Kamasan Bumbu Masak

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award Basi Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #107761

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Huidao Fungsi Utamo: Kamasan Bumbu Masak

Teks Buku: Huidao adolah desain kamasan untuak sajumlah bumbu masak jo bahan dasar sup rabuih nan digunoan dek juru masak profesional. Satiok seri mangandung baragam raso nan banyak, nan mambuek pamiliahan manjadi susah. Ilustrasi nan sederhana jo namo raso nan jaleh dicetak di satiok bungkuih, sahinggo produk nan bana dapek dikenali jo capek. Tutuik ulia baputa manggantian bukaan sakali pakai nan sabalunnyo, nan mambuek isi bungkuih dapek ditutuik, disimpan, sarato dipakai baliak. Bungkuih dibuek dari bahan polimer PLA sarato mampu badiri tagak, jo ukuran satiok bungkuih 140 kali 220 milimeter.

The Recognition

About the A' Design Award Basi

Huidao Fungsi Utamo: Kamasan Bumbu Masak adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Huidao Fungsi Utamo: Kamasan Bumbu Masak dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Huidao Fungsi Utamo: Kamasan Bumbu Masak dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.