Harlem Advocacy Siri Poster dek Jiaqi Song

Harlem Advocacy Siri Poster dek Jiaqi Song adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2021

Harlem Advocacy Siri Poster

dek Jiaqi Song

Klien: Bandujo Advertising Design

Pamenang A' Design Award Gangsa dalam Kategori Grafik

11,237

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #107915

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Harlem Advocacy Siri Poster

Harlem Advocacy adolah siri poster kampanye pariwaro nan dibuek untuak program advokasi kasehatan masyarakaik nan bapusek di Harlem, New York City. Poster-poster iko manggabuangkan lock up merek jo ikon-ikon ilustrasi, di mano satiok ikon mawakili satu layanan, sarupo dukuangan medis, sosial, pandidikan, atau nan barakaik jo pakarajaan. Ciek poster utamo manampilkan sadonyo ikon sacaro basamo. Untuak disebarluehkan ka masyarakaik, siri iko dipacah manjadi poster-poster tungga, di mano satiok poster manampilkan satu ikon jo ukuran gadang. Gaya visual poster iko dipangaruhi dek aliran pop art, sainggo layanan-layanan tasabuik dapek dikenali jo capek dek panduduak satampaik.

Pangakuan

Tantang A' Design Award Gangsa

Harlem Advocacy Siri Poster adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Harlem Advocacy Siri Poster dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Harlem Advocacy Siri Poster mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensi & Kemasan: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tag: graphic design, poster, illustrations, social service, poster design
Teknologi Produksi: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Tantangan Desain: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Penelitian: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspirasi: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Durasi Proyek: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Alua Operasi: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.