Perak Grafik · 2021

Branding Accademia of Perugia Sistem Brand dan Kampanye

by Paul Robb

A' Design Award Perak 2021 in Grafik
CLIENT: Accademia Di Belle Art Perugia
Estimated Number of Design Views: 39,349
Verification code D7D3955E7A · Verify this award

View at A' Design Award Press Release

Colors

About Branding Accademia of Perugia Sistem Brand dan Kampanye

Accademia of Perugia mamaraluan identitas visual baru untuak mancaminan kainginan institusi tu untuak bagarak cepat ka maso depan. S&P bakarja samo jo staf dan mahasiswa ABA untuak malibatkan bamacam departemen dan aspek dari Akademi. Tantangan desainer adolah manciptoan identitas brand kinetik nan tapadu dan arsitektur nan juo mangasiahkan individualitas kapado satiok kursus. Mareka manciptoan sistem identitas nan energetik, kukuah, dan positif nan bafungsi di bamacam bidang seni sambia manjauahi klise dan konvensi nan umum.

About the A' Design Award Perak

Branding Accademia of Perugia Sistem Brand dan Kampanye adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Branding Accademia of Perugia Sistem Brand dan Kampanye dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Branding Accademia of Perugia Sistem Brand dan Kampanye adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Press Kit

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Image Credits: Paul Robb