Basi Kamasan · 2021
Haci Bekir Halva Pembungkusan
- A' Design Award Basi 2021 in Kamasan
- CLIENT: Haci Bekir
- Estimated Number of Design Views: 11,957
- Verification code B57A575216 · Verify this award
Colors
About Haci Bekir Halva Pembungkusan
Haci Bekir adolah salah satu merek paling tuo di dunia dan mampunyoi warisan nan gadang. Meskipun namo merek tu otomatis dikaitkan jo kualitas dan kapuasan produk, sulit bagi merek nan tuo tu untuak manarik minat generasi baru. Dangan maningkaknyo popularitas halva dalam tren makanan Turki, merek tu ingin mamanfaatkan hal iko dan mambaharui pembungkusan halvanyo. Corak nan saderhana tapi manarik mato dan warna dari desain baru iko mamungkinkan Haci Bekir untuak maluaihkan jangkauan dan pangakalan merek mareka. Corak desain dan warna diilhami dek tigo bahan halva dan teksturnyo.
About the A' Design Award Basi
Haci Bekir Halva Pembungkusan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Haci Bekir Halva Pembungkusan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Haci Bekir Halva Pembungkusan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Press Kit
- Unique Properties
- Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva. - Dimensions & Packaging
- This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
- Tags
- packaging, box, design, patterns, food
- Production Technology
- The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
- Design Challenge
- The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
- Research
- The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
- Inspiration
- The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
- Project Duration
- The project started in December 2019 and finished in February 2020, in Istanbul.
- Operation Flow
- The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
- Image Credits
- Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.
