Yoonly Identitas Visual dek Fanny De Bray adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.
GangsaGrafik· 2021
Yoonly Identitas Visual
dek Fanny De Bray
Klien: Made for you
Pamenang A' Design Award Gangsa dalam Kategori Grafik
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #109809Desain
Tantang Yoonly Identitas Visual
Yoonly adolah identitas visual nan dirancang untuak sabuah merek perjalanan nan manawakan pangalaman ka wisatawan mudo. Hurufi Y digabuangkan jo pin peta, mambantuak tombol on jo off nan mandukuang pasan utamo, switch on life. Duo hurufi O dibantuak sarupo tando infiniti, mangungkapkan kanangan nan kaka sapanjang hiduik. Bagian bawah satiok hurufi malengok ka suok, mambari logo ko tampilan nan dinamis jo batekstur. Ijau bebek mangingekkan ka lauik jo langik, samantaro oranye mangingekkan ka kahangatan manusia jo sinar matoari. Identitas ko disasuaikan untuak media digital maupun cetak.
Pangakuan
Tantang A' Design Award Gangsa
Yoonly Identitas Visual adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yoonly Identitas Visual dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yoonly Identitas Visual mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured. - Dimensi & Kemasan
- Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm - Tag
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
- Teknologi Produksi
- Logo
Business card
Letterhead paper
Envelope - Tantangan Desain
- Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more. - Penelitian
- Several research have been conducted to create this design :
- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction) - Inspirasi
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands. - Durasi Proyek
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Alua Operasi
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Paten
- Copyright Made for you
- Anggota Tim
- Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme - Kredit Gambar
- Copyright Made for you
Disponsori
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