Jiangmen Culture and Tourism Logo jo Identitas Brand dek EUCA Culture and Communications Co. Ltd. adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2021

Jiangmen Culture and Tourism Logo jo Identitas Brand

dek EUCA Culture and Communications Co. Ltd.

Klien: Jiangmen culture, tourism, radio, television and Sports Bureau

Pamenang A' Design Award Gangsa dalam Kategori Grafik

10,198

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #109973

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Jiangmen Culture and Tourism Logo jo Identitas Brand

Jiangmen Culture and Tourism marupokan logo jo identitas brand nan dirancang untuak sektor budaya jo pariwisata Jiangmen, sabuah kota di Provinsi Guangdong, Cina bagian selatan. Logo iko diinspirasi dek aksara Cina tradisional Men, nan baarti pintu gerbang, sarato dek struktur gapura peringatan. Elemen-elemen nan diambiak dari lanskap kota, arsitektur, warisan budaya, alam, jo tumbuhan Jiangmen digabungkan di dalam bantuak gapura tu. Warna ameh doff manggambarkan sabuah kota nan kayo tapi tetap sederhana. Sabuah pedoman identitas brand pun dikembangkan untuak mandukuang panggunaan nan konsisten.

Pangakuan

Tantang A' Design Award Gangsa

Jiangmen Culture and Tourism Logo jo Identitas Brand adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Jiangmen Culture and Tourism Logo jo Identitas Brand dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Jiangmen Culture and Tourism Logo jo Identitas Brand mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tag: Branding, City, Culture and tourism, Logo design, Visual system
Tantangan Desain: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Penelitian: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspirasi: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Durasi Proyek: June 2019 – April 2020, Shanghai, China
Alua Operasi: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Anggota Tim: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Kredit Gambar: Ellain Li, Grace Xu， Di Tang