Super Leg Kemasan Cami by Chen Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2021
Super Leg Kemasan Cami
by Chen Wang
Client: Three Squirrels
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #111442The Design
About Super Leg Kemasan Cami
Super Leg adolah kemasan cami nan dirancang untuak sabuah merek makanan Cino. Kemasan iko manampilkan maskot merek, saikua tupai nan banamo Xiaojian, nan tabaring di ateh sabuah paho ayam gadang sambia manikmati makanannyo, samantaro pakaiannyo tasangkuik di ateh rak. Ilustrasi iko diinspirasi dek adegan kartun di mano surih mancilok kaju sarato tatangkok dek kuciang. Bagian paho nan tampak tagigik mambantuak sabuah jandela, sahinggo dagiang di dalamnyo bisa taliek. Rancangan iko manggabuangkan maskot jo produk, sarato mambantu kemasan iko manonjol di antaro produk-produk saroman di rak.
The Recognition
About the A' Design Award Basi
Super Leg Kemasan Cami adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Super Leg Kemasan Cami dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Super Leg Kemasan Cami dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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