Liu Fangling Pambungkusan Lobak Asin by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2021
Liu Fangling Pambungkusan Lobak Asin
by Pufine Advertising Ltd. Co.
Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #111775The Design
About Liu Fangling Pambungkusan Lobak Asin
Liu Fangling adolah rancangan pambungkusan kotak hadiah untuak lobak asin. Kotak luar dihiasi jo gambaran ibu jo anak nan sadang mananam lobak di pagunungan, sabuah carito nan mangaitkan produk jo urang nan mambuatnyo. Kotak dalam dibantuak sarupo lobak, mangingatkan ka saat lobak dicabuik dari tanah. Pambungkus luar tabuek dari kertas, sahinggo bisa didaua ulang jo terurai sacaro alami. Satiok porsi disegel dalam wadah aluminium foil nan ringan, higienis, sarato mudah dibawok. Sasudah dipakai, kotak babantuak lobak tu bisa digunoan untuak manyimpan barang-barang ketek.
The Recognition
About the A' Design Award Basi
Liu Fangling Pambungkusan Lobak Asin adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Liu Fangling Pambungkusan Lobak Asin dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Liu Fangling Pambungkusan Lobak Asin dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
- Dimensions & Packaging
- 100 mlx6 pot; Outer box size: 350X140X65mm
- Tags
- Gift box, packaging, food, pickles, natural, healthy, quality, radish.
- Production Technology
- The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
- Design Challenge
- The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
- Research
- Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
- Inspiration
- The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
- Project Duration
- Completed in 2018
1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.
2. 2019 The brand was interviewed and reported by China Central Television.
3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".
4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019
5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition - Operation Flow
- Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
- Team Members
- Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai
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