Who's That Eating Buku Gambar Pop Up by Keitaro Sugihara

Who's That Eating Buku Gambar Pop Up by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Ameh in Grafik Competition Category.

AmehGrafik· 2021

Who's That Eating Buku Gambar Pop Up

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award Ameh Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #111800

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Colors

The Design

About Who's That Eating Buku Gambar Pop Up

Buku pop up interaktif ko mangikuik tujuah ekor binatang nan manikamati kudapan kasukoan mareka, masing-masing jo lipatan pop up 3D nan manampilkan gaya makan nan khas. Satiap pop up dirancang jo potongan sahalaman, dan halaman panyanggo kaduo nan mamparalihan bagian dalam mulut satiap binatang sarato manambahkan kakuatan struktur. Rancangan saderhana ko, dikombinasikan jo ilustrasi kolase kareh, mahiduikan satiap binatang. Teks tamasuak bunyi makanan malalui onomatopoeia Jepang, mandorong pambaco untuak mambukak dan manutuik halaman sasambil binatang-binatang tu manguyah.

The Recognition

About the A' Design Award Ameh

Who's That Eating Buku Gambar Pop Up adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Who's That Eating Buku Gambar Pop Up dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Who's That Eating Buku Gambar Pop Up malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.