Dark Horse Wine Fungsi Utamo: Kamasan Wine by Pierre Delebois

Dark Horse Wine Fungsi Utamo: Kamasan Wine by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2021

Dark Horse Wine Fungsi Utamo: Kamasan Wine

by Pierre Delebois

Client: E&J Gallo

A' Design Award Perak Winner in Kamasan Category

27,080

Verified Award Winner

Verify Award Status for #112024

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dark Horse Wine Fungsi Utamo: Kamasan Wine

Dark Horse adolah desain kamasan sarato branding wine nan dibuek untuak sabuah merek wine dari California. Desain ko badasar pado sistem nan lantuah nan malingkupi sadonyo portofolio kamasan sarato mambuka paluang untuak tambahan di maso datang. Labelnyo dicetak di ateh karateh premium jo lapisan metalik sarato matte, nan mampakuek isyarat warno jo raso. Ikon merek dilatakkan di bagian muko sarato tangah pado satiok label. Tata letak label sadarhano, sahinggo isi botol dapek dipahami sakali caliak. Tujuannyo adolah untuak manyatokan kualitas jo raso sacaro jaleh di rak.

The Recognition

About the A' Design Award Perak

Dark Horse Wine Fungsi Utamo: Kamasan Wine adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Dark Horse Wine Fungsi Utamo: Kamasan Wine dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Dark Horse Wine Fungsi Utamo: Kamasan Wine adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release