Zhanggong Times Fungsi Utamo Kamasan Liquor by Wen Liu is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2021
Zhanggong Times Fungsi Utamo Kamasan Liquor
by Wen Liu
Client: Jiangxi Zhanggong Liquor Co., Ltd
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #112289The Design
About Zhanggong Times Fungsi Utamo Kamasan Liquor
Zhanggong Times adolah rancangan kamasan untuak Baijiu nan diproduksi di provinsi Jiangxi, Cino. Botolnyo dibuek dari keramik jo pambakaran hiasan. Bagian dapan kotak manggunokan kertas goffered, sarato logo utamo ditampekkan di ateh palek logam. Rancangan iko mangambia inspirasi dari Ganzhou, nan tanamo sabagai tampek lahia budaya merah. Warna merah digunokan sabagai warna simbolik nan digabuangkan jo grafis panunjang. Ilustrasi nan tanang mampatunjuakkan unsua geografi jo sejarah daerah, tamasuak Sungai Gan. Kamasan iko baukuran 160 kali 120 kali 330 milimeter.
The Recognition
About the A' Design Award Basi
Zhanggong Times Fungsi Utamo Kamasan Liquor adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Zhanggong Times Fungsi Utamo Kamasan Liquor dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Zhanggong Times Fungsi Utamo Kamasan Liquor dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
- Dimensions & Packaging
- 160mm*120mm*330mm
- Tags
- crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
- Production Technology
- Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
- Design Challenge
- "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
- Research
- In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
- Inspiration
- Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
- Project Duration
- The project started in May 2020 and finished in August 2020 in Shenzhen.
- Operation Flow
- Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
- Team Members
- Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
- Image Credits
- Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.
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