New HQ New Rules Primary Function: Sistem Tando by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafik Competition Category.
PerakGrafik· 2021
New HQ New Rules Primary Function: Sistem Tando
Client: Magyar Telekom
A' Design Award Perak Winner in Grafik Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Primary Function: Sistem Tando
New HQ New Rules adolah sistem tando nan dibuek untuak kantua pusek baru Magyar Telekom. Tando ko manampilkan sarangkaian aturan tantang paurangan di kantua. Desainnyo barasiah tapi manyanangkan, sainggo aturan-aturan tu taraso mangajak, indak mamarentah. Ilustrasinyo mampatunjuakkan kaadaan sahari-hari di kantua sacaro lucu jo sentuhan nan manusiawi. Gaya analog tu bakontras jo ukuran sarato watak modern gaduang tu. Tujuannyo adolah untuak manciptokan reaksi emosional nan langsuang sarato mandorong urang untuak mangikuik aturan-aturan tu jo sanyuman.
The Recognition
About the A' Design Award Perak
New HQ New Rules Primary Function: Sistem Tando adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. New HQ New Rules Primary Function: Sistem Tando dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. New HQ New Rules Primary Function: Sistem Tando adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
