Boo Fungsi Utamo: Pambungkuih Produk Pambarasiah dek Evgeniya Abramova

Boo Fungsi Utamo: Pambungkuih Produk Pambarasiah dek Evgeniya Abramova adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2021

Boo Fungsi Utamo: Pambungkuih Produk Pambarasiah

dek Evgeniya Abramova

Klien: Boo

Pamenang A' Design Award Perak dalam Kategori Kamasan

25,922

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #114004

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Boo Fungsi Utamo: Pambungkuih Produk Pambarasiah

Boo adolah desain pambungkuih untuak sarangkaian produk pambarasiah nan diperuntukkan untuak rumah nan ado anak ketek. Rangkaian ko tamasuak gel untuak mancuci piriang jo mainan anak-anak nan bakandungan sari kamomil, gel pambarasiah lantai nan bakandungan sari lidah buayo, sarato semprotan kamar mandi nan bakandungan sari pohon teh. Produk-produk ko babasih dari bahan alami, tanpa pawarno jo pewangi. Satiok botol plastik mamakai label shrink sleeve jo warna nan lambuik. Ilustrasi mikroba tampak di labelnyo, dan satiok produk manampilkan mikroba nan babeda. Bagian botol nan janiah maisyaratkan bahwa kuman lah dihapuih.

Pangakuan

Tantang A' Design Award Perak

Boo Fungsi Utamo: Pambungkuih Produk Pambarasiah adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Boo Fungsi Utamo: Pambungkuih Produk Pambarasiah dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Boo Fungsi Utamo: Pambungkuih Produk Pambarasiah adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Dimensi & Kemasan: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Tag: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Teknologi Produksi: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Tantangan Desain: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Penelitian: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Inspirasi: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Durasi Proyek: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Alua Operasi: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Paten: Copyrights belong to Evgeniya Abramova, 2019
Anggota Tim: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Kredit Gambar: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin