Hotel New Grand Ready-to-eat Meals Kemasan Makanan by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Kemasan Makanan by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award Ameh in Desain Kamasan Competition Category.

AmehKamasan· 2021

Hotel New Grand Ready-to-eat Meals Kemasan Makanan

by Kazuaki Kawahara

Client: Hotel New Grand

A' Design Award Ameh Winner in Kamasan Category

32,156
Verified Award Winner
Verify Award Status for #114030

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hotel New Grand Ready-to-eat Meals Kemasan Makanan

Hotel New Grand Ready-to-eat Meals adolah desain kemasan untuak makanan siap saji, tamasuak kari daging sapi, kari ayam, jo saus pasta Napolitan. Kotaknyo tabuek dari karton jo manggunoan motif panci gadang (stockpot) sabagai elemen grafis utamonyo. Desain minimalis ko mahindari ilustrasi jo foto makanan nan biaso nampak di kemasan makanan siap saji. Tujuannyo adolah untuak manyampaian tradisi jo prestise dari sabuah hotel klasik di Yokohama jo sentuhan kacadiakan. Kemasan ko cocok untuak makan di rumah sarato acok pulo dipiliah sabagai hadiah.

The Recognition

About the A' Design Award Ameh

Hotel New Grand Ready-to-eat Meals Kemasan Makanan adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Hotel New Grand Ready-to-eat Meals Kemasan Makanan dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Hotel New Grand Ready-to-eat Meals Kemasan Makanan malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.