Primary Residence Rancangan Huruf (Typeface) by Tianzhen Evleen Huang

Primary Residence Rancangan Huruf (Typeface) by Tianzhen Evleen Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Ameh in Grafik Competition Category.

AmehGrafik· 2021

Primary Residence Rancangan Huruf (Typeface)

by Tianzhen Evleen Huang

Client: Evleen Huang

A' Design Award Ameh Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #114115

View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Rancangan Huruf (Typeface)

Primary Residence adolah rancangan huruf (typeface) nan maubah bantuak arsitektur minimal manjadi huruf jo angko, mamakai tigo warna primer yaitu sirah, biru, jo kuniang. Satiok karakter mampacaliakan bagian ketek dari sabuah bangunan, tanpa pintu masuak atau kalua nan jaleh. Janjang, jandela, jo bantuak geometris marujuak ka gerakan Bauhaus sarato arsitektur minimalis. Rancangan ko juo tainspirasi dari janjang jo jandela nan diamati di babagai panjuru dunia. Sketsa dibuek di ateh karateh, badasarkan foto-foto bangunan nan sabananyo. Tujuannyo adolah untuak mampasatukan bantuak jo identitas dari struktur tu.

The Recognition

About the A' Design Award Ameh

Primary Residence Rancangan Huruf (Typeface) adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Primary Residence Rancangan Huruf (Typeface) dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Primary Residence Rancangan Huruf (Typeface) malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Primary Residence is an alphabet design that represents minimal architectural forms in typography with three primary colors: red, blue, and yellow.
Each letter and number represents a small part of the buildings without any apparent entry or existence. You may look at it with your own imagination to find the way in or out. You could even find connections from one character to the next.
The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.
Dimensions & Packaging: When the letter designs are applied to products, each one of them is given a unique identifying number.
Tags: Type, Typographic Architecture, Bauhaus Movement, Abstract, Minimalist
Production Technology: Started the sketches on paper, based on real architecture photography.
Design Challenge: The challenge of this project is finding ways to incorporate different elements of architectural forms with letters while making them look consistent and abstract.
Research: Each main element of the letter based on the research of the Bauhaus movement or the world architectures' photography.
Inspiration: The inspiration originally came from the Bauhaus Movement. Additionally, I was inspired by the design of stairs and windows from different parts of the world, like the fire escapes of old buildings in New York City and urban windows in European cities.
Project Duration: This project started in March 2020 in New Jersey.
Operation Flow: This archetype style helps the viewer gain a greater appreciation of the abstract building. The stairs, windows, all geometric shapes all dedicated to Bauhaus architecture and Minimalist building to blend with the form and identity of the structure.