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C-MAX Branding Identity Identitas Branding by Fengnan Lin

C-MAX Branding Identity Identitas Branding by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Grafik Competition Category.


GangsaGrafik· 2021

C-MAX Branding Identity Identitas Branding

by Fengnan Lin

Client: C-Max

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

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Colors

The Design

About C-MAX Branding Identity Identitas Branding

Identitas Branding C-MAX marupokan program identitas visual nan dibuek untuak sabuah paruisahaan tekhnologi nan bagarak dibidang cloud computing sarato big data. Logo tu manggabuangkan huruf CMAX jo simbol kode nan lazim dipakai, tamasuak tando kurung sudut, garih sirah, sarato anak panah, nan malambangkan pahituangan sarato pagarakan data nan taratur. Warna hitam mangungkapkan katalitian, samantaro grafik pambantu nan bawarna-warni mangesankan dunia nan tarang nan dibangun jo tekhnologi. Identitas ko diaplikasikan pado kartu namo, kartu karajo, buku catatan, sarato tas kanvas, jo mamakai cetak ampek warna sarato pelapisan UV.

The Recognition

About the A' Design Award Gangsa

C-MAX Branding Identity Identitas Branding adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. C-MAX Branding Identity Identitas Branding dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. C-MAX Branding Identity Identitas Branding mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging
Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags
Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology
Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge
Looking for representative symbols and languages of computing classes.
Research
Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration
People's impression of programmers remains in residence,rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration
Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow
Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents
Copyrights belong to Fengnan Lin, 2020.
Team Members
Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits
Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.

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