Pure Fungsi Utama: Kemasan Produk by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2021
Pure Fungsi Utama: Kemasan Produk
Client: Shenzhen Laika Technology Co., Ltd.
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #115549The Design
About Pure Fungsi Utama: Kemasan Produk
Teks Buku: Pure marupokan rancangan kemasan untuak pancuran aia untuak hewan piaraan. Biru jo putiah adolah warna utamo, biru malambangkan aia, sadangkan putiah malambangkan kasuciannyo. Silhouette duo dimensi dari limo sisi produk dicetak di ateh kotak, sahinggo pambali bisa maliek bantuak asli dari barang di dalamnyo, samantaro pola nan samo juo bafungsi sabagai hiasan. Gradasi warna biru manggambarkan aia nan bersih jo mangalie. Kotak iko baukuran 300 kali 210 kali 220 milimeter, dibuek dari clay coated news back board jo ivory board, film doff (matte film), kapeh mutiara (pearl cotton), sarato karateh saniman (art paper).
The Recognition
About the A' Design Award Basi
Pure Fungsi Utama: Kemasan Produk adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Pure Fungsi Utama: Kemasan Produk dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Pure Fungsi Utama: Kemasan Produk dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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