Perak Grafik · 2021
Meet Rebrand Branding
by Mengchao Wu, Hao Li and Sijia Zhang
- A' Design Award Perak 2021 in Grafik
- CLIENT: Meet
- Estimated Number of Design Views: 40,607
- Verification code 08E8B0CA84 · Verify this award
Colors
About Meet Rebrand Branding
Meet adolah sabuah restoran barbeku Korea nan ditujukan untuak anak mudo. Tugas klien untuak Mengchao, Hao jo Sijia adolah mambuek arahan seni jo identitas visual untuak manunjuakkan citra merek nan hiduik jo mampromosikan pabagai jenis dagiang. Bantuak-bantuak dagiang di ateh panggangan sacaro alami manampilkan geometri. Ide iko mamimpin mareka ka tonggak konsep, manghubungkan pabagai dagiang, makanan lauik jo sayua-sayuran jo geometri nan spesifik. Pabagai kombinasi bantuak jo pola mambaikan geometri suatu sentuhan akhir nan rancak jo hangek.
About the A' Design Award Perak
Meet Rebrand Branding adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Meet Rebrand Branding dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Meet Rebrand Branding adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Dimensions & Packaging
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Tags
- Branding, Graphic Design, Visual Identity, BBQ, Food
- Production Technology
- Adobe suite, Video Production, Printing, Package Design
- Design Challenge
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Research
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Inspiration
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Project Duration
- 3 mouths
Executed in NYC and shanghai - Operation Flow
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Image Credits
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
