Changle Fungsi Utamo: Kamasan Minuman Baralkohol by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2021
Changle Fungsi Utamo: Kamasan Minuman Baralkohol
Client: Yuto Group
A' Design Award Basi Winner in Kamasan Category
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The Design
About Changle Fungsi Utamo: Kamasan Minuman Baralkohol
Teks Buku: Changle adolah desain kamasan untuak arak kasehatan Cino. Kotak lua dibuek dari karateh gelombang (corrugated paper) sarato bisa dilipek rato untuak pangangkuikan, kamudian dipasang capek di pabrik pangisian. Malipek kotak iko mahemat ruang pangiriman jo biaya. Grafik nan ditampilkan mamperliahatkan sabatang pohon hijau nan tumbuah ka ateh sarato ka lua, basamo platform Ganoderma, buruang bangau, jo bukik Nanshan. Buah lengkeng, kicai (medlar), sarato Angelica dahurica juo tamasuak dalam gambar. Warna retro nan lambuik dipakai. Ukuran kotak iko 100 x 100 x 270 milimeter, sarato bisa manampuang botol 500 mililiter.
The Recognition
About the A' Design Award Basi
Changle Fungsi Utamo: Kamasan Minuman Baralkohol adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Changle Fungsi Utamo: Kamasan Minuman Baralkohol dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Changle Fungsi Utamo: Kamasan Minuman Baralkohol dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Dimensions & Packaging
- Box：100mmx100mmx270mm
Bottle：500ml - Tags
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- Production Technology
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Design Challenge
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Research
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Project Duration
- The project done within 1 months in Shenzhen.
- Operation Flow
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
- Team Members
- Designer:Huang Hai xia, Art direction:Li Yu Chun
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