Tongchuang Design Pambungkuih by Yongjun Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Desain Kamasan Competition Category.
GangsaKamasan· 2021
Tongchuang Design Pambungkuih
by Yongjun Chen
Client: Shenzhen Technology University
A' Design Award Gangsa Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #116321The Design
About Tongchuang Design Pambungkuih
Tongchuang Design marupokan desain pambungkuih nan dibuek untuak produk pambarasiah jo pamutiah. Pambungkuih ko dicetak jo tinta khusus. Kasadonyo teks jo grafis sacaro baransur-ansur teroksidasi jo mamudar salamo maso simpan produk. Parubahan lambek dari kuek ka pudar iko mangurangi dampak lingkungan dari tinta sarato mandukuang kasehatan. Gambar nan mamudar tu juo manggambarkan aksi pambarasiahan dari produk. Grafisnyo mamakai baa elemen nan diambiak dari aksara Cino kuno, nan ditampilkan dalam bantuak kontemporer. Ukuran pambungkuih ko 200 mm lebar, 82 mm dalam, jo 249 mm tinggi.
The Recognition
About the A' Design Award Gangsa
Tongchuang Design Pambungkuih adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Tongchuang Design Pambungkuih dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Tongchuang Design Pambungkuih mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Special ink printing, all text and graphics gradually oxidize and disappear during the shelf life, caring for health and eliminating the negative impact of ink on the environment. The visual presentation from strong to weak and disappearing shows the excellent performance of decontamination and whitening of the product, the visual experience is intuitive and novel, making the brand stand out among similar products, enhancing brand recognition and promoting sales.
- Dimensions & Packaging
- Width 200mm*Depth 82mm*Height 249mm
- Tags
- Experience the novelty, the characteristic ink printing, reduce pollution, green environment
- Production Technology
- Special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of the ink on the environment, and the novelty of visual experience.
- Design Challenge
- Minimalist design, simple and mature process, easy to use for production.
- Research
- Using special ink printing, all graphics will gradually oxidize and disappear during the shelf life, caring for health, eliminating the negative impact of ink on the environment, forming the feeling of experiencing novelty of the product and promoting sales.
- Inspiration
- The few elements of Chinese characters convey the characteristics of rich connotation, and the design effect of "less is more" has been achieved.
- Project Duration
- 2020
- Operation Flow
- Efficient communication means that it is convenient to use ancient Chinese characters to present them in a contemporary form, which can inherit the quality of tradition without losing fashion. It has a strong and striking personality to promote sales.
- Team Members
- Jiajia Li，
Yongjun Chen,
Cong Fan,
Chengri Tang,
Zhiguo Liu
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