Umano Identitas Merek dek Ruis Vargas adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

BasiGrafik· 2021

Umano Identitas Merek

dek Ruis Vargas

Klien: Laika

Pamenang A' Design Award Basi dalam Kategori Grafik

12,725

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #116954

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Umano Identitas Merek

Umano marupokan identitas merek nan diciptokan untuak sebuah bar hotel di Sao Paulo, Brazil. Identitas iko manggunokan konsep antropofagi budaya, sabuah konsep sastra nan manggabungkan humor jo interpretasi ulang bebas terhadap pangaruh dari lua. Projek iko mancakup logotipe, kartu namo di ateh kertas offset 300 gram, menu, tas, desain permukaan, sarato poster nan dicetak di ateh kertas offset 75 gram dan ditampelkan ka dindiang interior. Grafis jo arsitektur digabuangkan untuak mambantuak narasi visual nan manafsirkan ulang pamandangan kota jo puisi lokal. Tujuannyo adolah untuak manjauah dari nada formal nan biaso didapek pado bar hotel tradisional.

Pangakuan

Tantang A' Design Award Basi

Umano Identitas Merek adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Umano Identitas Merek dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Umano Identitas Merek dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Dimensi & Kemasan: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Tag: Brand, poster, logotype, illustration, visual identity, Laika Design
Teknologi Produksi: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Tantangan Desain: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Penelitian: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Inspirasi: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Durasi Proyek: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Alua Operasi: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Paten: Laika Design
Anggota Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Kredit Gambar: Laika Design