Himalaya Sheet Mask Pambungkuih Masker Lambaran dek Elephant Design and Himalaya Wellness

Himalaya Sheet Mask Pambungkuih Masker Lambaran dek Elephant Design and Himalaya Wellness adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2021

Himalaya Sheet Mask Pambungkuih Masker Lambaran

dek Elephant Design and Himalaya Wellness

Klien: Himalaya Wellness

Pamenang A' Design Award Perak dalam Kategori Kamasan

31,299

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #117150

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Himalaya Sheet Mask Pambungkuih Masker Lambaran

Himalaya Sheet Mask adolah rancangan pambungkuih untuak masker lambaran muko dalam kategori parawatan diri. Sistemnyo mancakuik limo varian sarato mamakai palet warno nan tarang, huruf nan manyanangkan, jo cateknan diri di tangah. Ilustrasi mananampakkan bahan-bahan alami dari produk dalam gayo nan halus. Sachet-nyo dicetak dalam CMYK, putiah, sarato ampek warno Pantone khusus. Logo jo gambanyo disalasaikan jo pernis spot gloss, sadangkan pamukoan nan lain barsifaik matte. Rancangan ko batujuan untuak manarik pambali mudo di pasa global.

Pangakuan

Tantang A' Design Award Perak

Himalaya Sheet Mask Pambungkuih Masker Lambaran adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Himalaya Sheet Mask Pambungkuih Masker Lambaran dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Himalaya Sheet Mask Pambungkuih Masker Lambaran adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensi & Kemasan: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tag: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Teknologi Produksi: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Tantangan Desain: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Penelitian: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspirasi: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Durasi Proyek: The project started in September 2019 and finished in December 2020, in Singapore & India.
Alua Operasi: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Anggota Tim: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Kredit Gambar: All designs and images are created by Elephant Design.