Cafe Soul Identitas Visual dek Mateus Matos Montenegro

Cafe Soul Identitas Visual dek Mateus Matos Montenegro adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2022 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2022

Cafe Soul Identitas Visual

dek Mateus Matos Montenegro

Klien: Cafe Tunico

Pamenang A' Design Award Gangsa dalam Kategori Grafik

11,428

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #117271

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Cafe Soul Identitas Visual

Cafe Soul adolah identitas visual jo desain kemasan untuak sabuah merek kopi. Kopi ko dibuek dari 100 persen biji Arabica sarato ditawakan jo harago nan tajangkau. Identitas ko manggunokan logo modular nan elemen-elemennyo dapek digabungkan untuak mambantuak banyak wajah jo tekstur nan bado-bado. Bahaso visual nan dipakai ringan jo mudo, batujuan untuak manjangkau konsumen baru nan lebih mudo. Kemasannyo dicetak jo proses ampek warna, ditambah ampek warna Pantone, di ateh struktur aluminium. Angko tujuah marujuak ka tujuah anggota keluarga nan mangalola ladang tu.

Pangakuan

Tantang A' Design Award Gangsa

Cafe Soul Identitas Visual adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Cafe Soul Identitas Visual dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Cafe Soul Identitas Visual mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Dimensi & Kemasan: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tag: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknologi Produksi: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Tantangan Desain: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Penelitian: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspirasi: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Durasi Proyek: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Alua Operasi: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Anggota Tim: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha