Family Series Fungsi Utama: Kamasan Baijiu by Mason Wang

Family Series Fungsi Utama: Kamasan Baijiu by Mason Wang is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2021

Family Series Fungsi Utama: Kamasan Baijiu

by Mason Wang

Client: Gui Brewery Co., Ltd.

A' Design Award Gangsa Winner in Kamasan Category

12,291

Verified Award Winner

Verify Award Status for #117380

View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Series Fungsi Utama: Kamasan Baijiu

Teks Buku: Family Series adolah rancangan kamasan untuak Baijiu raso maotai, dibuek untuak ampek acara paralatan iduik nan panting dalam budayo tradisional Cino: pernikahan, kalahiran, ulang tahun, sarato kanaikan pangkek. Satiok kamasan mampakgunoan warna merah jo ameh, warna nan tahubuang jo parayoan sarato kamuliaan. Pola nan dipakai tamasuak luan jo feng untuak pernikahan, kylin untuak anak, ikan koi jo naga ameh untuak kanaikan pangkek dalam karier, sarato pohon pinus jo bangau putiah untuak umua panjang. Bagian botol nan baisi hiasan dibuek dari zink alloy hasil die-cast nan mampunyoi efek relief sarato dilapisi ameh. Tutuik nan tadiri dari duo bagian ko ka rusak jikok dibukak, hal iko mambantu mancegah pamalsuan.

The Recognition

About the A' Design Award Gangsa

Family Series Fungsi Utama: Kamasan Baijiu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Family Series Fungsi Utama: Kamasan Baijiu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Family Series Fungsi Utama: Kamasan Baijiu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
Dimensions & Packaging: Width 105mm x Depth 105mm x Height 260mm
Tags: Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
Production Technology: 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery.
Design Challenge: The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Research: When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
Inspiration: The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
Project Duration: This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
Operation Flow: Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
Team Members: Wuhan Pufan Advertising Co., Ltd