Perak Kamasan · 2021
Jincaitou Fungsi Utamo: Kamasan Baijiu
by Yiyang Liu
- A' Design Award Perak 2021 in Kamasan
- CLIENT: Gui Brewery Co., Ltd.
- Estimated Number of Design Views: 24,820
- Verification code DB8F0DDC0B · Verify this award
Colors
About Jincaitou Fungsi Utamo: Kamasan Baijiu
Jincaitou adolah desain kamasan untuak sarangkaian minuman keras baijiu Cino. Tutuiknyo tabuek dari bahan grade makanan, sarato coraknyo mamaduokan cetak decal modern jo teknik enamel tradisional. Bagian muko kamasan mananampilkan singo manari, jade ruyi, jo buruang murai, tigo motif nan bapautan jo untuang baiak dalam budayo Cino. Bagian balakang mananampilkan pamandangan lukisan proses pambuatan minuman keras, dari mambari makan jo mamasak sampai fermentasi jo penyulingan. Kamasan iko baukua 105 kali 105 kali 260 milimeter sarato mamakai metode produksi modern nan manjago biaya tatap randah.
About the A' Design Award Perak
Jincaitou Fungsi Utamo: Kamasan Baijiu adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Jincaitou Fungsi Utamo: Kamasan Baijiu dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Jincaitou Fungsi Utamo: Kamasan Baijiu adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Press Kit
- Unique Properties
- The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
- Production Technology
- 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers. - Design Challenge
- The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
- Inspiration
- In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
- Project Duration
- This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
- Operation Flow
- Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
