Timing Sauce Branding by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2022
Timing Sauce Branding
Client: Timing Sauce
A' Design Award Basi Winner in Grafik Category
- 10,455
- Verified Award Winner
- Verify Award Status for #118426
The Design
About Timing Sauce Branding
Timing Sauce adolah proyek branding nan dibuek untuak surang produsen saus. Karajo ko mancakuik namo brand baru, logo, kemasan, sarato materi panjualan. Namo nan dulu marujuak ka pasta, nan indak sasuai jo produk nan dijua, jadi namo baru pun dipiliah. Logo iko mamakai bantuak abstrak nan mangesankan saus sarato wajah nan tasenyum. Palet warno ditantukan malalui panalitian, sarato babarapo kombinasi warno diuji untuak manyampaikan raso gumbira jo salero makan. Label dicetak di ateh PVC glossy nan tahan aia, sarato dibuek dalam tigo ukuran untuak botol 120, 150, jo 180 mililiter.
The Recognition
About the A' Design Award Basi
Timing Sauce Branding adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Timing Sauce Branding dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Timing Sauce Branding dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
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