Evervess Soda Water Fungsi Utama: Kemasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2021
Evervess Soda Water Fungsi Utama: Kemasan Minuman
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Fungsi Utama: Kemasan Minuman
Teks Buku: Evervess Soda Water marupokan rancangan kemasan untuak sajumlah soda babuih jo tonik. Merek ko mambaok warisan hampia salapan puluah tahun, sarato identitas visualnyo dimodernisasi untuak paluncuran nan sagam di pasa Cino. Rancangan sabalunnyo taraso barek jo maimbau kasan mewah, mako kemasannyo disederhanoan supayo bisa manyampaikan kasan ringan sarato sagar babuih. Elemen grafis nan minimalis jo warna hitam jo tosca manggambarkan sabuah aia mancur, simbol dari energi, kasegaran, sarato pambaharuan. Minuman ko bisa dicampua dalam koktail atau dinikmati sacaro langsuang.
The Recognition
About the A' Design Award Basi
Evervess Soda Water Fungsi Utama: Kemasan Minuman adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Evervess Soda Water Fungsi Utama: Kemasan Minuman dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Evervess Soda Water Fungsi Utama: Kemasan Minuman dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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