Ameh Kamasan · 2021
Lipton Avant Garde Special Art Edition Kamasan Kaleng Minuman
by PepsiCo Design and Innovation
- A' Design Award Ameh 2021 in Kamasan
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 31,193
- Verification code A8C7C96D37 · Verify this award
Colors
About Lipton Avant Garde Special Art Edition Kamasan Kaleng Minuman
Lipton Avant Garde Special Art Edition adolah koleksi kaleng mini untuak es teh. Satiok kaleng barisi 250 ml sarato ringan jo mudah dibaok, dan format ko marupokan kaleng mini partamo dalam kategori es teh di Rusia. Grafiknyo taambiak dari aliran seni Avant Garde Rusia, tamasuak Suprematisme, Abstraksionisme, jo Kubo Futurisme. Desain nan babeda dipasangkan jo raso persik, limau, jo teh hijau. Koleksi ko dijua hanyo di Rusia. Tujuannyo adolah supayo merek ko tampak manonjol di rak dalam kategori nan rami.
About the A' Design Award Ameh
Lipton Avant Garde Special Art Edition Kamasan Kaleng Minuman adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Lipton Avant Garde Special Art Edition Kamasan Kaleng Minuman dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Lipton Avant Garde Special Art Edition Kamasan Kaleng Minuman malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
