Ameh Kamasan · 2021
Pepsi New Year 2020 Kemasan Minuman
by PepsiCo Design and Innovation
- A' Design Award Ameh 2021 in Kamasan
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 34,941
- Verification code 5A72A4A3B1 · Verify this award
Colors
About Pepsi New Year 2020 Kemasan Minuman
Pepsi New Year 2020 adolah sabuah set kaleng minuman edisi tabatas nan dibuek untuak musim Tahun Baru di Rusia. Satiok kaleng mambawok tipografi khusus jo pasan singkek nan diambiak dari budayo, humor, jo tradisi lokal. Pasan-pasan tu basifaik pribadi, jadi konsumen bisa mamiliah nan taraso paliang relevan untuak inyo. Sabuah tagar bersama untuak seri ko, nan artinyo ambiak Pepsi kok, maundang interaksi di media sosial. Pandekatan desain nan fleksibel mamungkinan konsep ko diadaptasi untuak pasar lokal lain, mampaluas jo mampersonalisasi perayaan Tahun Baru.
About the A' Design Award Ameh
Pepsi New Year 2020 Kemasan Minuman adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Pepsi New Year 2020 Kemasan Minuman dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi New Year 2020 Kemasan Minuman malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
