Math Alive Identitas Merek dek Brand Core - Visang adolah pamenang nan sangaik tahormat dari A' Design Award Ameh 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

AmehGrafik· 2021

Math Alive Identitas Merek

dek Brand Core - Visang

Klien: VISANG Education Inc.

Pamenang A' Design Award Ameh dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119111

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Math Alive Identitas Merek

Motif grafis nan dinamis mampakaio efek pembelajaran matematika dalam lingkungan pembelajaran campuran. Grafik parabolik dari matematika manjadi inspirasi untuak desain logo. Huruf A jo V tahubungan jo garis nan basuruik, manunjuakan interaksi antaro pangaja jo murid. Inyo manyampaikan pesan bahwa Math Alive mampanduan pangguno untuak manjadi anak pandai dalam matematika. Visual utamo mawakilkan parubahan konsep matematika nan abstrak manjadi grafis tigo dimensi. Tantangannyo adolah manyaimbangan suasano nan manarik jo manyenangkan untuak audiens sasaran jo profesionalisme sabagai merek teknologi pendidikan.

Pangakuan

Tantang A' Design Award Ameh

Math Alive Identitas Merek adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Math Alive Identitas Merek dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Math Alive Identitas Merek malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensi & Kemasan: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tag: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Teknologi Produksi: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Tantangan Desain: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Penelitian: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspirasi: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Durasi Proyek: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Alua Operasi: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Anggota Tim: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Kredit Gambar: Shutterstock, Clipart Korea