Out Here It's Dew Kampanye Baiklan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Periklanan Competition Category.
GangsaPeriklanan· 2021
Out Here It's Dew Kampanye Baiklan
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award Gangsa Winner in Periklanan Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew Kampanye Baiklan
Out Here It's Dew marupokan sabuah kampanye baiklan nan dibuek untuak sabuah merek minuman ringan bakarbonat sarato ditujukan kabake urang-urang nan suko kagiatan di lua ruangan di kawasan Midwest Amerika Serikat. Kampanye iko mandorong urang untuak manikmati minuman tu samantaro bakoburu, mamancing, balayia, jo mandaki gunuang. Kampanye iko dimulai jo sabuah tawaran nan mambayie baliak duo puluah dolar untuak izin bakoburu jo mamancing tahun 2020. Sabuah produksi fotografi mambangun pustaka gambar nan gadang untuak titik pinjuaan ritel, media sosial, sarato baiklan lua ruangan. Salah ciek lokasi dipiliah untuak manggambarkan musim sami awal, musim paneh, jo musim gugua dalam sakali pamotretan sajo.
The Recognition
About the A' Design Award Gangsa
Out Here It's Dew Kampanye Baiklan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Out Here It's Dew Kampanye Baiklan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Out Here It's Dew Kampanye Baiklan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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