Ameh Periklanan · 2021
Pepsi For The Love Of It Kampanye Iklan
by PepsiCo Design and Innovation
- A' Design Award Ameh 2021 in Periklanan
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Kampanye Iklan
Pepsi For The Love Of It adolah kampanye iklan nan dibuek untuak pasa Cino. Kampanye ko bapusek ka sarangkaian anam desain kaleng minuman. Satiok kaleng manampilkan olahraga atau kagiatan nan babeda, saroman senam ritmik, tenis meja, loncat indah sinkron sarato sepak bulu atau gasiang. Kaleng nan lain marujuak ka musik jo tari, sasuai jo warisan merek Pepsi. Koleksi ko manggunoan warna khas Pepsi jo gaya nan barani jo disruptif. Desain kaleng nan baragam ko mambuek satiok konsumen dapek mamiliah nan sasuai jo minat pribadinyo.
About the A' Design Award Ameh
Pepsi For The Love Of It Kampanye Iklan adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Pepsi For The Love Of It Kampanye Iklan dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi For The Love Of It Kampanye Iklan malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
