Lidugaoliang Baijiu Fungsi Utamo: Kemasan Minuman Baralkohol by Wen Liu, HenHong Yang and Weijie Kang

Lidugaoliang Baijiu Fungsi Utamo: Kemasan Minuman Baralkohol by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2021

Lidugaoliang Baijiu Fungsi Utamo: Kemasan Minuman Baralkohol

by Wen Liu, HenHong Yang and Weijie Kang

Client: Jiangxi Lidu Liquor Industry Co.ltd

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #119501

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidugaoliang Baijiu Fungsi Utamo: Kemasan Minuman Baralkohol

Teks Buku: Lidugaoliang Baijiu marupokan rancangan kemasan untuak minuman kareh suliangan asa Tiongkok. Botolnyo mampunyoi bantuak nan malengkuang lambuik sarato diukia jo unsua sorghum. Tutuik nan bulek sarato lingkaran nan ado di kotak lua diinspirasi dari porselen Dinasti Yuan, masonyo minuman ko mulai dibuek. Label nan basuduik dibuek dari kulik. Kotak lua manggabuangkan bahan kulik jo logam, sarato dibukak jo caro mamutar cakram bulek. Warna hijau dipabaneh supayo sasuai jo citra produk kelas atehan. Ukuran kemasan iko 120 mm labaнnyo, 120 mm dalamnyo, sarato 330 mm tinggInyo.

The Recognition

About the A' Design Award Gangsa

Lidugaoliang Baijiu Fungsi Utamo: Kemasan Minuman Baralkohol adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lidugaoliang Baijiu Fungsi Utamo: Kemasan Minuman Baralkohol dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lidugaoliang Baijiu Fungsi Utamo: Kemasan Minuman Baralkohol mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
Dimensions & Packaging: Width 120mm* Depth 120mm* Height 330mm
Tags: Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
Production Technology: The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
Design Challenge: The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
Research: The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
Inspiration: The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
Project Duration: 2019.08-Now Shenzhen, China
Operation Flow: The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
Team Members: Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang