Gangsa Kamasan · 2021
Deng Long Ji Fungsi Kamasan Anggua
by Wen Liu, Qiumin Chen and Weijie Kang
- A' Design Award Gangsa 2021 in Kamasan
- CLIENT: Changyu
- Estimated Number of Design Views: 19,482
- Verification code 4CE1916226 · Verify this award
Colors
About Deng Long Ji Fungsi Kamasan Anggua
Deng Long Ji marupokan rancangan kamasan untuak anggua, dibuek untuak salah satu merek anggua Cino. Bantuak botolnyo diambiak dari lampion tradisional Cino, nan dikaitkan jo kamakmuran sarato parayoan. Tutuik botol dihiasi jo pola kisi jendela Cino. Kotak hadiah dibuek dari akrilik bakar nan dihiasi, sadangkan botolnyo dibuek dari kaco bakar nan dihiasi pulo. Ukuran kotak iyolah 109.02 kali 109.02 kali 280.5 milimeter. Rancangan ko manampilkan anggua malalui estetika Cino kontemporer sarato batujuan marubah pandangan umum nan manganggap anggua sabagai produk Barat samato-mato.
About the A' Design Award Gangsa
Deng Long Ji Fungsi Kamasan Anggua adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Deng Long Ji Fungsi Kamasan Anggua dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Deng Long Ji Fungsi Kamasan Anggua mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
- Dimensions & Packaging
- Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm - Tags
- New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
- Production Technology
- The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
- Design Challenge
- The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
- Research
- Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
- Inspiration
- Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
- Project Duration
- 2019-08~2020~01 Shenzhen, China
- Operation Flow
- From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
