Gangsa Grafik · 2021
Beat Coffee Desain Identitas Merek
- A' Design Award Gangsa 2021 in Grafik
- CLIENT: Beat Coffee
- Estimated Number of Design Views: 10,289
- Verification code 51458B8E05 · Verify this award
Colors
About Beat Coffee Desain Identitas Merek
Beat Coffee adalah desain identitas merek jo kemasan untuak sabuah pausahoan kopi. Pambaharuan merek ko dimulai jo wawasan pasa, tinjauan pasaingan, sarato masukan dari palanggan, nan mambantuak strategi jo posisi merek. Posisi tu diungkapkan malalui kalimat Serious Fun Coffee, nan manantuan nado suaro sarato manyambuangkan kasanangan, musik, jo kopi. Suaro pamilik pausahoan dipakai untuak mahiduikkan tando merek. Ide nan samo diteruihkan ka dalam kantuang kopi nan dicetak, nan bagarak malalui teknologi augmented reality. Tujuannyo adolah maimbau sabuah merek nan jaleh, fokuih ka palanggan, sarato panuah jo kasanangan.
About the A' Design Award Gangsa
Beat Coffee Desain Identitas Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Beat Coffee Desain Identitas Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Beat Coffee Desain Identitas Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Press Kit
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
