Love Art Kampanye dek Daniel da Hora adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Periklanan.

GangsaPeriklanan· 2024

Love Art Kampanye

dek Daniel da Hora

Klien: Dahlstedt Holding SL

Pamenang A' Design Award Gangsa dalam Kategori Periklanan

81,362

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #119665

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Love Art Kampanye

Dalam kampanye paratamo nyo, Winghook mamulai usaho nan baranieh dan artistik untuak mambuek paranyataan nan kuek. Mangunoan gabungan nan taliti antaro manipulasi digital jo reinterpretasi artistik, Winghook mamasuakan karya agung nan kasohor dari Sajarah Seni ka dalam carito nyo. Malalui manipulasi nan mahir, kampanye iko manantang panonton untuak mancaliak katidakcocokan, jo katapatan dan parhatian ka detail. Jo mapaduakan klasik nan biaso jo sentuhan inovatif, Winghook indak sajo mangajak untuak bapakirkan, tapi juo manunjuakan kaunggulan nyo dalam malindungi kautuhan harta karun artistik.

Pangakuan

Tantang A' Design Award Gangsa

Love Art Kampanye adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Love Art Kampanye dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Love Art Kampanye mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensi & Kemasan: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tag: Art, Creative, Museum, Paintings
Teknologi Produksi: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Tantangan Desain: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Penelitian: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspirasi: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Durasi Proyek: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Anggota Tim: Creative Director / Designer: Daniel da Hora
Kredit Gambar: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.