Genki Forest Kemasan Botol Aia Basoda by Genki Forest

Genki Forest Kemasan Botol Aia Basoda by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Desain Kamasan Competition Category.

BasiKamasan· 2021

Genki Forest Kemasan Botol Aia Basoda

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award Basi Winner in Kamasan Category

17,833

Verified Award Winner

Verify Award Status for #119724

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Genki Forest Kemasan Botol Aia Basoda

Genki Forest marupokan rancangan kemasan botol untuak aia basoda. Botolnyo dibuek dari PET, plastik nan ringan sarato baniang nan tahan bantuiran sarato mambantu manjago karbon dioksida tatap di dalam. Sabuah aksara Cino nan gadang, tainspirasi dari kaligrafi tradisional, diletakkan di ateh pamukaan putiah nan laweh, mambari tampilan label nan sadarhano sarato modern. Bantuak batobo botol iko licin, jo bagian nan paliang sampik talatak di tampek tangan mamacik, sahinggo maningkekan kanyamanan mamacik. Bagian bahu botol mamiliki lingkaran segitigo cakuang, sadangkan tutuiknyo dicetak jo tando anak panah pambuko. Ukuran botol iko 67,3 mm labanyo sarato 209,25 mm tinggi.

The Recognition

About the A' Design Award Basi

Genki Forest Kemasan Botol Aia Basoda adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Genki Forest Kemasan Botol Aia Basoda dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Genki Forest Kemasan Botol Aia Basoda dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai