Have A Good Tea Fungsi Utamo: Kemasan Teh by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Desain Kamasan Competition Category.
GangsaKamasan· 2021
Have A Good Tea Fungsi Utamo: Kemasan Teh
Client: Zikkichi Co.,Ltd.
A' Design Award Gangsa Winner in Kamasan Category
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- Verified Award Winner
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The Design
About Have A Good Tea Fungsi Utamo: Kemasan Teh
Teks Buku: Have A Good Tea adolah desain kemasan untuak teh bararoma Jepang nan diproduksi di kota basajarah Kawagoe. Kotak ko manyimpan teh jo raso bungo sakura sarato bungo sakura malam, dibuek khusus untuak musim maliek bungo sakura. Ilustrasi cek aia nan digambar tangan manampakkan pamandangan lokal, sadangkan bagian logo dibueknyo timbua (embossed) untuak mamisahkannyo dari karya seni di baliakang. Kotak ko gampang dipacik, dibuek dari kertas bakualitas tinggi nan indak mangkilek sarato bisa didaua ulang, sarato bisa dipisah-pisahkan untuak didaua ulang. Desain iko batujuan untuak mampakanalkan budaya minum teh ka generasi mudo.
The Recognition
About the A' Design Award Gangsa
Have A Good Tea Fungsi Utamo: Kemasan Teh adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Have A Good Tea Fungsi Utamo: Kemasan Teh dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Have A Good Tea Fungsi Utamo: Kemasan Teh mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel. - Dimensions & Packaging
- (W)85mm x (D)20mm x (H)150mm
- Tags
- Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
- Production Technology
- To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper. - Design Challenge
- The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
- Research
- This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
- Inspiration
- Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product. - Project Duration
- This project started in october 2018 in Kawagoe and finished in February 2019.
- Operation Flow
- The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
- Team Members
- Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa - Image Credits
- All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada
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