Let Parents Stay Jinis Huruf by Yu Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award Gangsa in Grafik Competition Category.

GangsaGrafik· 2021

Let Parents Stay Jinis Huruf

by Yu Chen

Client: Hubei University of Technology

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #119882

View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Jinis Huruf

Let Parents Stay marupokan jinis huruf nan didasarkan ka Sulaman Han tradisional, dicipto untuak mambantu sabuah desa nan taimpik miskin. Desa Jinling marupokan tampek tingga labiah dari duo ribu urang anak nan ditinggakan dek urang tuo nan pai marantau untuak bakarajo, sarato banyak panduduaknyo mahia dalam Sulaman Han. Produk sulaman lokal kurang laku dijua dek karano polo-polonyo indak banyak barubah salamo saratuih tahun. Unsur-unsur sulaman klasik ko diabstraksikan sarato dibantuak baliak manjadi bantuak huruf moderen, nan salanjuiknyo disulam sacaro manual dek panyulam-panyulam lokal. Tujuannyo iolah untuak manciptokan pandapatan sarato mawariahkan karajinan ko dalam bahaso visual nan moderen.

The Recognition

About the A' Design Award Gangsa

Let Parents Stay Jinis Huruf adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Let Parents Stay Jinis Huruf dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Let Parents Stay Jinis Huruf mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen