Diablo Black Fungsi Utamo: Label Anggur by Ximena Ureta

Diablo Black Fungsi Utamo: Label Anggur by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Desain Kamasan Competition Category.

PerakKamasan· 2021

Diablo Black Fungsi Utamo: Label Anggur

by Ximena Ureta

Client: Concha y Toro

A' Design Award Perak Winner in Kamasan Category

29,052

Verified Award Winner

Verify Award Status for #119906

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Diablo Black Fungsi Utamo: Label Anggur

Diablo Black adolah label anggur nan dibuek untuak anggur Chili dari kawasan Maule. Label ko manampilkan Setan sabagai tokoh utamo, mangungkapkan karakter nan kalam, misterius sarato canggih. Label nan babantuak kerucut ko dicetak offset jo tujuah warna khusus di ateh bahan perekat sendiri, dan diselesaikan jo foil ameh matt, stamping sarato pernis UV satin. Ujicubo babarulang diperlukan untuak mancetak warna di ateh foil ameh nan mangkilek, sainggo muko tampak di antaro warna itam, sirah jo ameh sarato baraso tabakar. Desain ko manyatukan tradisi anggur jo semangat merek nan modern.

The Recognition

About the A' Design Award Perak

Diablo Black Fungsi Utamo: Label Anggur adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Diablo Black Fungsi Utamo: Label Anggur dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Diablo Black Fungsi Utamo: Label Anggur adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions & Packaging: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Tags: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Production Technology: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Design Challenge: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Research: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiration: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Project Duration: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Operation Flow: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Team Members: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Image Credits: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez