Ben Su Identitas Merek Restoran dek Chao Feng

Ben Su Identitas Merek Restoran dek Chao Feng adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2021 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2021

Ben Su Identitas Merek Restoran

dek Chao Feng

Klien: MET Creative Brand

Pamenang A' Design Award Gangsa dalam Kategori Grafik

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #120278

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Ben Su Identitas Merek Restoran

Ben Su marupokan identitas merek nan dirancang untuak sabuah restoran ikan sauerkraut. Identitas ko dibangun bardasarkan ciri produk utamo, yaitu sauerkraut warisan budaya takbanda nan dibuek sacaro manual sarato diasin salamo 280 hari tanpa bahan pangawet. Poster utamo manampilkan kaunggulan produk ko dalam bantuak visual nan langsuang, mamakai lengkuang lambuik sarato kontras warna nan kuek untuak mancipto tingkek pangenalan nan tinggi. Restoran ko mampunyoi lueh 260 meter persegi jo dilengkapi jo aroa pamejangan sauerkraut di bagian pintu masuak. Sasagan sarato properti nan dipakai manyambuangkan identitas visual jo ruangan interior restoran tasabuik.

Pangakuan

Tantang A' Design Award Gangsa

Ben Su Identitas Merek Restoran adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Ben Su Identitas Merek Restoran dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Ben Su Identitas Merek Restoran mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Dimensi & Kemasan: The project covers a total of 260 square meters.
Tag: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Teknologi Produksi: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Tantangan Desain: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Penelitian: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Inspirasi: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Durasi Proyek: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Alua Operasi: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Paten: Copyrights belong to Pushui Zhang, 2020.
Anggota Tim: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Kredit Gambar: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.