Radailiai Fungsi Utamo: Identitas Visual by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Perak in Grafik Competition Category.
PerakGrafik· 2021
Radailiai Fungsi Utamo: Identitas Visual
Client: Stand UP
A' Design Award Perak Winner in Grafik Category
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The Design
About Radailiai Fungsi Utamo: Identitas Visual
Radailiai adolah identitas visual nan dibuek untuak sabuah manor jo taman dinosaurus. Bagian ateh dari logo manor manunjuakkan sarupo gambaran nan distilkan dari sabuah lengkungan, corak garih diagonal, jo motif galombang aia. Bagian bawah manunjuakkan motif aia nan sarupo jo dinosaurus nan distilkan. Manuka teks jo mamuta ikon hexagon 180 darajat mambuek logo Dino Park, jo dinosaurus di ateh jo rumah nan tabaliak di bawah. Palet warna ijau gadang jo emeh mawar mahubuangkan kaduo dunia tu. Identitas ko ditarapkan pado kartu namo, poster, amplop, jo tas kado.
The Recognition
About the A' Design Award Perak
Radailiai Fungsi Utamo: Identitas Visual adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Radailiai Fungsi Utamo: Identitas Visual dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Radailiai Fungsi Utamo: Identitas Visual adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity. - Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
- Team Members
- Designer: Grete Milkinte
Creative Director: Inesa Budgine
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