Soda Grocery Pambungkusan Makanan by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award Basi in Grafik Competition Category.
BasiGrafik· 2021
Soda Grocery Pambungkusan Makanan
Client: Macau University of Science and Technology
A' Design Award Basi Winner in Grafik Category
Verified Award Winner
Verify Award Status for #120521The Design
About Soda Grocery Pambungkusan Makanan
Soda Grocery marupokan rancangan pambungkusan untuak makanan oleh-oleh nan dijua ka pangunjuang di Macau. Bahaso rancangan iko diambiak dari pambungkusan mercon nan dihasilkan di Macau salamo abaik ka duo puluah. Gambar ampek urang padusi nan diambiak dari pambungkusan basajarah tu digambar baliak sabagai ilustrasi kontemporer sarato dicetak jo warna nan tagas. Ampek pambungkus makanan mambaok ilustrasi ko, jo satiok kotaknyo bahatuik 185 kali 145 kali 55 milimeter. Karateh pambungkus jo label dalam nan dicetak dipapaluah jo teknik embossing, lapisan ultraviolet, bronzing, sarato die cutting. Rancangan iko manjago ciri khas daerah sambia mamanuahi salero modern.
The Recognition
About the A' Design Award Basi
Soda Grocery Pambungkusan Makanan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Soda Grocery Pambungkusan Makanan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Soda Grocery Pambungkusan Makanan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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